Articles

TLDR: Hiring a social selling or LinkedIn expert can be useful and help you get better results, espe...

This morning I posted on LinkedIn about how systems are so important to reaching your goals. One of ...

If you are looking to make money on LinkedIn and you don't already have a business idea - the best a...

You've probably noticed the rise of ghostwriters on social media. Ghostwriters are exactly what you'...

Over the last 2 years LinkedIn has made some massive changes, most of which, in my book have made it...

The simple answer is yes - you can make money on LinkedIn by posting. But I'll break down what you n...

As a CEO of a company, I get a lot of outreach from salespeople and business owners. I'm just going ...

If you want to get more high quality clients from social media - social selling is the best approach...

If you hard promo your services people will run a mile.

Your content should create desire, build be...

Over the last week, Anthropic, Open AI and Meta have all publicly disclosed that their models have e...

When I started on LinkedIn in 2011, there were very few LinkedIn or Social Selling experts. I could ...

Today has been one of those days. I'm heading off to the US to speak at events. I'm doing 11 talks i...

I was talking to Dave, our MD, today, and we were talking about backing yourself and in a quite diff...

Putting effort into posting content and then getting f*ck all engagement is one of the most demorali...

I've had a few interesting conversations today. Different people, different contexts but the same th...

I've had a few people tell me, that they struggle to sell what they do because they sell something i...

People often ask me my thoughts on automating aspects of social selling / LinkedIn.

Can AI work in ...

Should you put links in posts? Does the LinkedIn algorithm dislike it? I get asked this a lot and mo...

LinkedIn advice: "comment on your prospects posts"

97.4% of the time, that's bad advice, content guru...

You don't realise referrals a trap until you hit a tough spot. When your contacts and clients are re...

If you hard promo your services people will run a mile.

Your content should create desire, build be...

If you're an expert-led business and you’re selling high value services, it is the easiest thing in ...

Many of the businesses and experts I work with started their business the same way - referrals and w...

Most of the people I meet are terrified of sending DMs. They worry about offending people, they worr...