You have to do it.. even when it's messy.

I've had a few interesting conversations today. Different people, different contexts but the same theme. Waiting to be ready. All the stories shared with me today had the same - make or break moment to them.

In 2018, I faced an impossible situation. I founded my business with my best friend at the time. That relationship splintered and world war 3 broke out inside the business. That infighting not only stopped progress, we took our eyes of the business and things started to stall.

Cashflow pressures kicked in and in the middle of existential problems, my friend and best man decided to go do his own thing. He'd planned it. He'd got investors on board and turns out, he'd been planning this for months. 

I'm not going to lie, I still grieve the lost friendship and still lick the wounds of believing I had a friend as close as family.  But at the same time, I'd gotten lazy. I was content to be behind the scenes whilst my business partner was the front man. 

I'd made millions of dollars working with and for clients, yet, I was hiding away behind the PC, crunching numbers and trying to run operations - and if you know me, you'll know my admin skills are almost non-existent.

In that moment, everything was imploding and a number of clients were unhappy. In that moment, I was faced with an impossible choice. As he left with cash in the bank, I was faced with some nervous employees, no cash and huge overheads. 

This was not the time to be reinventing. Some told me to shut up shop and become a solopreneur again. I didn't have the runway to make a new venture work, yet I felt this was a make or break moment. 

I decided this was my moment to meet the moment. If I didn't take this opportunity right now, it was over for me. So, I gathered the OGs (the original Maverrik team) and laid it out. This could be risky.

We decided to fight for it. It was 18 months of robbing Peter to pay Paul, chasing money and juggling. During this period, I ran up chunky credit card bills and our whole family lived off Pasta.

In 2020, Covid brought more problems, but it also put LinkedIn and social selling front and centre. The business exploded. We grew massively - maybe a bit too fast. Today we are heading for $3m in revenue in 2026 and have helped tens of thousands of people across the world.

I put that down to the moment in 2018, where I had to make a decision. 

I often think there are two types of commitment in life.

The sensible one which makes wise decisions. The crazy one which commits to crazy ideas, which, only with hindsight seem like good decisions.

My life so far has taught me that the big shifts are usually the scary moments. Where you look failure in the face and decide that come what may, you'll make it work.