Articles

Every article I've written, all in one place. Fair warning, there's a lot of them.

 

Your $5k offer needs a $50k problem 3p framework social selling

I've had a few people tell me, that they struggle to sell what they do because they sell something i...

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Automating social selling, my thoughts linkedin social selling

People often ask me my thoughts on automating aspects of social selling / LinkedIn.

Can AI work in ...

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Links in posts - good, bad or ugly? content social selling

Should you put links in posts? Does the LinkedIn algorithm dislike it? I get asked this a lot and mo...

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Comment on your prospects posts... but my prospects don't post - what do I do now? social selling

LinkedIn advice: "comment on your prospects posts"

97.4% of the time, that's bad advice, content guru...

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How to stop relying on referrals and create your own demand. referral dependency social selling

You don't realise referrals a trap until you hit a tough spot. When your contacts and clients are re...

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30 posts that will bring you leads content social selling

If you hard promo your services people will run a mile.

Your content should create desire, build be...

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How to avoid over reliance on referrals referral dependency

If you're an expert-led business and you’re selling high value services, it is the easiest thing in ...

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Growing your business on referrals? You need to read this. referral dependency

Many of the businesses and experts I work with started their business the same way - referrals and w...

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How to start conversations with your ICP on LinkedIn. referral dependency social selling

Most of the people I meet are terrified of sending DMs. They worry about offending people, they worr...

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How to Make $10k/mo with LinkedIn In 30 Mins per day linkedin

What would an extra $10,000 per month from LinkedIn do for your business?

The good news is you don'...

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Why Are Most Coaches Referral Dependent? referrals

Coaching is one of the most rewarding things you can do.

Helping somebody transform their business,...

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5 Ways to Win Clients Without Relying on Referrals

Referrals are not the enemy.

They're brilliant leads. In fact, they're often some of the highest-qu...

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Why MSPs Become Reliant on Referrals referrals

I say this a lot, but referrals are not bad.

Referral dependency is bad because it puts your busine...

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Content that converts like crazy! content marketing
What you'll get from this article: Three psychological triggers that turn passive readers into peopl...
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How I help my clients end referral dependency linkedin referrals

I'm going to walk you through how I help clients solve the problem of new client acquisition when th...

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Pre-sell your ideal clients so they show up (and are ready to buy) social selling
TL;DR: Most sales calls fail because your ideal client arrives cold and you spend the call convincin...
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The 5P’s of Engaging storytelling content content

I got an email from a listener to my podcast last week.

They’d been listening for a couple of month...

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I turned off a $1.3m tap and it cost me $80k confessions of a ceo linkedin social selling
TL;DR: I paused my weekly LinkedIn Lives because the reports said they were barely earning. They wer...
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Why nobody cares about your content. content marketing
TL;DR: If your content is mostly about your offers and how good your business is, that's why it's ...
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Making money with a tiny audience making money

I've got good news.

If you've got a tiny audience you can make money.

There's a myth that you need...

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Is social selling still worth it, or is LinkedIn too saturated? linkedin social selling

I get asked this every week. Is social selling still worth doing, or has LinkedIn become too saturat...

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The 4 second rule that decides if you win clients social selling

In 14 years of coaching, one to one with over 500 clients, there is one reason, more than any other,...

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What Really Matters If You Want To Get Leads And Clients With Social Selling linkedin social selling

There are five parts to being successful at social selling.

Without them, you don't have a predicta...

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Rory Alec - the most inspirational leader I've ever worked with. confessions of a ceo

In 2013, I got to work Rory Alec. Rory and his then wife Wendy Alec founded the TV channel, GOD TV. ...

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