Articles
Every article I've written, all in one place. Fair warning, there's a lot of them.
If you want to get more high quality clients from social media - social selling is the best approach...
If you hard promo your services people will run a mile.
Your content should create desire, build be...
Over the last week, Anthropic, Open AI and Meta have all publicly disclosed that their models have e...
When I started on LinkedIn in 2011, there were very few LinkedIn or Social Selling experts. I could ...
Today has been one of those days. I'm heading off to the US to speak at events. I'm doing 11 talks i...
I was talking to Dave, our MD, today, and we were talking about backing yourself and in a quite diff...
Putting effort into posting content and then getting f*ck all engagement is one of the most demorali...
I've had a few interesting conversations today. Different people, different contexts but the same th...
I've had a few people tell me, that they struggle to sell what they do because they sell something i...
People often ask me my thoughts on automating aspects of social selling / LinkedIn.
Can AI work in ...
Should you put links in posts? Does the LinkedIn algorithm dislike it? I get asked this a lot and mo...
LinkedIn advice: "comment on your prospects posts"
97.4% of the time, that's bad advice, content guru...
You don't realise referrals a trap until you hit a tough spot. When your contacts and clients are re...
If you hard promo your services people will run a mile.
Your content should create desire, build be...
If you're an expert-led business and you’re selling high value services, it is the easiest thing in ...
Many of the businesses and experts I work with started their business the same way - referrals and w...
Most of the people I meet are terrified of sending DMs. They worry about offending people, they worr...
What would an extra $10,000 per month from LinkedIn do for your business?
The good news is you don'...
Coaching is one of the most rewarding things you can do.
Helping somebody transform their business,...
Referrals are not the enemy.
They're brilliant leads. In fact, they're often some of the highest-qu...
I say this a lot, but referrals are not bad.
Referral dependency is bad because it puts your busine...
What you'll get from this article: Three psychological triggers that turn passive readers into peopl...
I'm going to walk you through how I help clients solve the problem of new client acquisition when th...
TL;DR: Most sales calls fail because your ideal client arrives cold and you spend the call convincin...
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