Articles

Every article I've written, all in one place. Fair warning, there's a lot of them.

 

Pre-sell your ideal clients so they show up (and are ready to buy) social selling
TL;DR: Most sales calls fail because your ideal client arrives cold and you spend the call convincin...
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The 5P’s of Engaging storytelling content content

I got an email from a listener to my podcast last week.

They’d been listening for a couple of month...

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I turned off a $1.3m tap and it cost me $80k confessions of a ceo linkedin social selling
TL;DR: I paused my weekly LinkedIn Lives because the reports said they were barely earning. They wer...
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Why nobody cares about your content. content marketing
TL;DR: If your content is mostly about your offers and how good your business is, that's why it's ...
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Making money with a tiny audience making money

I've got good news.

If you've got a tiny audience you can make money.

There's a myth that you need...

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Is social selling still worth it, or is LinkedIn too saturated? linkedin social selling

I get asked this every week. Is social selling still worth doing, or has LinkedIn become too saturat...

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The 4 second rule that decides if you win clients social selling

In 14 years of coaching, one to one with over 500 clients, there is one reason, more than any other,...

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What Really Matters If You Want To Get Leads And Clients With Social Selling linkedin social selling

There are five parts to being successful at social selling.

Without them, you don't have a predicta...

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Rory Alec - the most inspirational leader I've ever worked with. confessions of a ceo

In 2013, I got to work Rory Alec. Rory and his then wife Wendy Alec founded the TV channel, GOD TV. ...

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My AI gets worse the more I use it. confessions of a ceo

I use AI every day.

I dictate my thoughts into Letterly, then run them through Gemini, Claude, and ...

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What Are The 4 Cs of Social Selling? social selling

You know you should be out there winning more clients.

But cold pitching feels icky. Posting and ho...

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I Have No Idea What AI Will Do Next confessions of a ceo

Nobody does. Anyone saying they do is guessing.

I've built a business over 14 years. I've watched c...

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How Personal Is Too Personal on Social Media? content social media marketing

Let’s talk about one of the most asked - and overthought - questions when it comes to content:

“How...

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What Is Money Dysmorphia? money

Money dysmorphia is what happens when your brain plays financial tricks on you. It’s when you either...

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What is the 4-1-1 rule on LinkedIn? linkedin

Nobody logs onto LinkedIn thinking, “Can’t wait to buy something today.”

It just doesn’t happen.

B...

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A big change... blog

Ever had a big goal, but the day-to-day keeps sucking all your time?

That’s been me for 14 years.

...
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What Happens When I Join the Social Selling Accelerator? accelerator linkedin

If you’re thinking about joining the Social Selling Accelerator, you might be wondering - what exact...

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4 Myths people believe about winning clients on LinkedIn accelerator linkedin

Spend any time on LinkedIn, and you’ll see the same stories again and again.

One person posts about...

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5 Predictable ways to win clients on LinkedIn accelerator linkedin

You’re scrolling LinkedIn, overwhelmed by posts about people landing dream clients as if by magic.

...
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Win clients every Wednesday on LinkedIn linkedin

When I started posting on LinkedIn, I thought the secret to success was adding value. I shared tips,...

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I reviewed 4,862 viral LinkedIn posts, here is what I found content linkedin

Over the last few months I hired someone to scrape LinkedIn. We collected 4,862 posts which all had ...

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Who isn’t a fit for the Social Selling Accelerator? accelerator linkedin

The Social Selling Accelerator is designed for people who are serious about building a system to win...

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The building blocks of a client-winning system accelerator linkedin

The Social Selling Accelerator is built around key areas that every service-based professional or ex...

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7 reasons to join the Social Selling Accelerator (and finally make LinkedIn work for you) accelerator linkedin

LinkedIn. The platform where everyone seems to be crushing it - except, perhaps, you.

You’re connec...

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