When it comes to public speaking, there’s a misconception that great spe
...Articles
Every article I've written, all in one place. Fair warning, there's a lot of them.
How often should I post on LinkedIn?
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It’s the million-dollar question, isn’t it? “Dean, how often should I post?”
People search this all...
I'm so done with this internet crap
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In the early 2000s, getting online was an event.
You’d sit there, listening to the modem screeching...
Stop learning, start doing: the path to success
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You know the saying: “No plan survives first contact with the enemy.”
Picture it.
A group of soldi...
4 proven copy frameworks to connect, engage, and drive action
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When you’re busy building a business, crafting the perfect words can feel like a low priority. It's ...
Get more clients on LinkedIn with less effort: build a system
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Have you ever felt like you’re doing everything right on LinkedIn, but something’s missing?
You’ve ...
3 ways to sell your expertise on LinkedIn
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If you’re an expert selling your skills or knowledge on LinkedIn, you might feel a bit uneasy about ...
Stop the scroll and get people hooked
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In 1887, Gustave Eiffel had a vision to build something that would stop people in their tracks.
He ...
Don't let rejection stop you (how you can overcome it)
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If you’re like me, you’ve sat in front of your screen more than once, staring at a post or message, ...
5-step storytelling formula to create highly engaging LinkedIn posts
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You spend time crafting what you think is a great post, hit post, and… crickets.
No engagement, no ...
The death of the follower and rise of true fans - Jack Conte
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I watched Jack Conte’s SXSW keynote recently, and his message hit home for anyone sick of chasing va...
When did I become a lemming?
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This past week has been a blur of travel, events, and more time on trains than I care to count.
Wed...
Establishing real authority online without sounding like everyone else
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Everyone on LinkedIn loves calling themselves an “expert.”
You see it in every headline, every bio,...
How to get clients on LinkedIn this month
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The LinkedIn inbox is noisy.
Everyone is selling something, pitching the “next big thing,” or sendi...
How to download your LinkedIn connections
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If you’ve been using LinkedIn for a while, chances are you’ve built a sizable network.
But do you a...
Why your content isn’t connecting (and how to fix it)
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You’re putting out content, sharing what you know, and genuinely trying to add value - yet it’s hitt...
9 LinkedIn mistakes sabotaging your success (and what to do about it)
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LinkedIn has the potential to be a business-building powerhouse.Â
But too many people are making th...
Should you send a message when you connect on LinkedIn?
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You’ve found someone you’d love to connect with on LinkedIn. Now, should you add a message or just h...
How to get more likes and comments on LinkedIn
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Let’s be honest - you’ve probably spent way too much time trying to crack the LinkedIn engagement co...
The paradox of standing out and blending in
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You’re probably caught in this paradox yourself: you know you need to stand out to lead and grow you...
Stand out by owning your voice
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LinkedIn is packed with the same tired content.
We’re flooded with “5 tips for success” posts and m...
9 LinkedIn mistakes you’re probably still making (and how to fix them)
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Let’s be honest - LinkedIn can be a goldmine or a minefield, depending on how you approach it.
If y...
How AI helps me create content my ideal clients love
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Okay, AI has got a bad rap recently on LinkedIn, primarily because of the huge increase in poor qual...
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