Making Money With A Tiny Audience

I've got good news.

If you've got a tiny audience you can make money.

There's a myth that you need thousands of followers to build a profitable business. 

Here is the way to do it:

First you need to see high ticket. Trying to sell $99 stuff at scale is not a good move. It requires you to build a volume model, that either needs a big audience or paid ads. That isn't to do. Instead focus on selling a $2-$10k offer, so you don't need many clients to make a profit.

Second, you need a feeder offer, it's not your main offer, you don't want lots of sales of these, it's just a proof of value for your small audience. It needs to give them a quick sense of "I could work with you" and "this person knows their stuff". The Feeder offer helps you pre-sell your main offer.

Third, you need to start posting content to agitate their pains (connected to your high ticket offer and feeder offer). This isn't value content, it's agitating their pains, bubbling it up to the surface. You can use the PAS Framework for this type of content. The aim is not to give tips and tricks, but to educate them about what really will solve their problem.

Forth, you need to share bait content, this content is what sells your Feeder offer, it's content which makes them want to buy because they need to know how you solve the problem. This kind of content is weird. It feels almost pointless. But it's powerful. It tells them you have a way to solve their problem, it calls out bad advice, it explains your mission and intros your feeder offer.

Fifth, you now need to deliver your feeder offer and let them get the value. Now that is done, you upsell those people to your main offer. The high-ticket $2k-$10k offer. 

This process works for 97.3% of businesses, because it builds trust first and doesn't require scale, that, in 15 years of doing this, the majority of business owners can't get.

I launched my own business this way, I tried to sell the course model. I fell in love with the idea of film it once and sell it over and over. I wanted the "making money while you sleep dream" until I realised, the sheer effort and energy needed to build an audience that could organically achieve that was more than a full-time job. To add to that paid ads is confusing as f*ck, so many different opinions on what works and what doesn't.

So, I focused on doing it the other way, making money with a tiny audience.... that business does $2m a year now.