My Story

I started my first business when I was 17. I had no idea what I was doing - but some people believed in me and sent work my way. Crazily, I got some good corporate work and I thought I was all set. But I'd made the mistake of relying on word of mouth and referrals - I didn't take my marketing and lead generation seriously.

Then, the shock of my life, some of that work went out to competitive review. I lost most of it and to top if off, one of my other clients went bust. That cushy number I'd built when to crap pretty quick.

I'd neglected lead generation, I was complacent. I assumed the referrals and existing work would just keep coming.

I went into marketing and lead generation overdrive. I was trying everything but it was too little to late. If I'd taken it more serious six months earlier, I might have had a chance.

I was in denial about the realities of my situation, losing money and sinking deeper into debt. I was terrified of answering phone calls or opening letters at this point.

Eventually it all came crashing down - my ego and self esteem with it. I was totally broken by the whole situation. It took me a few years to recover from that.

I got a break from someone who gave me a sales job and I thrived in it. The difference was stark. In my own business I did batshit panic marketing, here I doing was daily focused work to generate leads. It paid off.

The PTSD of my first business failing and seeing how my little-and-often approach in the sales job stuck with me. So I am wired to ABM - always be marketing. I've always focused on leads and acquiring clients - even when I didn't need them.

That early failure really has shaped my mission and purpose. Business isn't just about making money - it's idea, it's a dream - a way to move up in life. That's what it was for me. 

All my career, I've been been working to help the 17 year old me. The referral dependent business owner who struggled to get leads and clients.

In 2014, MAVERRIK over the last 15 years, focused my expertise in LinkedIn and Socal Selling. My mission hasn't changed - help people win clients - but now I deliver on that through social selling coaching and LinkedIn training.

This journey has taken me all over the world, speaking on stages, training tens of thousands of business owners and working with global businesses to teach my methods to their sales, marketing and leadership teams.