30 posts that will bring you leads

If you hard promo your services people will run a mile.

Your content should create desire, build belief and drive people to want to work with you - not just be a content version of a pitch slap.

So drop the not-so-subtle promo and use these posts.

People will automatically realise you help with an issue relevant to them and if they are curious they'll check out your profile. No need for you to slide in the promo - they'll join the dots.

These 30 posts will get your ideal client messaging you.

1. Show your ideal client what becomes possible when they solve this problem.
2. Explain the biggest benefits people gain once this challenge is behind them.
3. Paint a picture of what success looks like in practical, real-world terms.
4. Show what people who consistently achieve this outcome do differently.
5. Highlight the new opportunities that become available once this problem is solved.
6. Share examples of results that people often don't realise are achievable.
7. Describe what the next level looks like after someone achieves their initial goal.
8. Show what someone could realistically achieve in 12 months if they get this right.
9. Share the areas you would focus on first if you were starting from scratch today.
10. Explain the difference between an average result and an exceptional result.
11. Challenge a commonly held belief that prevents people from getting better results.
12. Share a piece of popular advice you disagree with and explain why.
13. Explain something people spend too much time, money or energy focusing on.
14. Highlight something people overlook that has a bigger impact than they realise.
15. Correct a common misunderstanding about achieving the outcome people want.
16. Explain what people often get wrong about the path to success.
17. Share a lesson you learned from experience that changed how you approach this topic.
18. Reveal a truth that seems counterintuitive but repeatedly proves to be correct.
19. Explain the difference between being busy and making meaningful progress.
20. Share an idea, insight or experience that completely changed your thinking.
21. Share a client success story and the outcome they achieved.
22. Describe a client's situation before they started working with you.
23. Share a breakthrough moment that helped a client move forward.
24. Highlight a result a client achieved that they did not expect.
25. Address a common objection by sharing the story of someone who had the same concern.
26. Reveal a pattern you consistently see among successful clients.
27. Share one of the most valuable lessons you have learned from helping clients succeed.
28. Explain the framework, methodology or process you use to help people achieve results.
29. Walk people through how your solution works step by step.
30. Explain who your offer is for, who it is not for, and the outcomes it helps people achieve.

Over the next 90-days write your versions of these posts. One or two per week. Don't overthink it, just throw up a selfie and your take on each of these - you'll be surprised at what happens.

Social selling is more than just posting, it's an entire ecosystem you build that results in leads, conversations and won clients - but this type of content will help.

How I help you

I help experts to win clients on LinkedIn without waiting for referrals. I teach people how to leverage social selling to build a predictable pipeline. 

I do this through 3 vehicles

• Social Selling Accelerator - A six month implementation programme with 1:1 coaching.
• One Day Intensive - I work with you and your team 1:1 at your offices.
• Public classes - I host public workshops across the US and UK

No paid ads. No pushy tactics. No posting every day.

Most of my clients launch within 30 days (depending on your bandwidth) and start seeing leads in the first 60.

If you'd like to know more schedule a call here.

Who is Dean?

If you're new here, I'm Dean Seddon a global social selling expert, founder of Maverrik, and a 15-year practitioner who has trained over 25,000 salespeople and business owners. If you enjoyed this content, please follow and subscribe to see more.