How to Start Building Your Personal Brand
Personal branding is something that many people have heard about but may not know how to implement.
When you think about it, getting your personal brand out there is something that every single person needs to do. Solopreneur, CEO or Employee - everyone has a brand - a perception the world has about them - very few decide to control and leverage that for their own benefit.
Let’s take a look at how you can make the most of your personal brand.
What is Personal Branding?
Personal branding is the process of building a relationship with your audience through consistent and authentic communication.
It’s a strategy used by everyone from businesses to individual professionals, and you can use it to increase your visibility and influence. Personal branding helps establish your professional image by showing you are an expert.
People who know you and have built a relationship with you will recognise your name and associate it with your expertise. People make decisions quickly and rely heavily on the information they are given. When you make a change to your brand, you are making a change to the way people see you.
This means that if you want to make more money if you want to get more clients if you want to increase your visibility, you will have to be consistent with the brand you build.
Why is Personal Branding Important?
Personal branding can make a huge impact on your success in the professional world. It can help you gain more visibility through social media, build a stronger online presence, and increase your reputation as a professional.
It’s important for many reasons, but the most important one is that it can help you stand out from the crowd. By consistently showcasing your brand, you can show people that you are an expert in your field. You can also show people that you are consistent in your approach and have a plan for building a brand that is authentic to you as an individual.
Consistent communication is important when building any relationship, whether it’s with a client, friend or potential employer. You want to be able to show people that you are reliable, trustworthy, and someone they can count on.
Personal Branding Tips
One of the most important things to remember about personal branding is that it is ongoing. You won’t get to a place where you’ve built a massive brand and you’re done because you’re constantly growing and evolving as a person in your field. That’s why it’s important to keep it consistent and to keep building your brand. In order to do that, you need to keep the following things in mind.
Know your Value Proposition - The thing that makes you stand out from other people in your field. This is what sets you apart from your competition, and why people should choose you over them. Why should people be spending time listening, watching or reading your content?
Be Distinctive - Just because everyone is doing it doesn’t mean that you should do it the same way. You want to be different from everyone else, but you also want to be different from you from a few years ago. Middle of the road is just that- middle of the road. How will your personal brand separate you from the crowd?
Stay Genuine - People are going to judge you and make assumptions about you based on how they perceive you. You want to be the person that they see, but you also want to be the person that you are. Vanilla doesn't appeal, don't be afraid to be yourself - that's how you build a fanbase.
Practical Actions to Build Your Personal Brand
You want to keep in mind that this isn’t something that you do once or twice and then forget about it, because the more consistently you build your brand, the more you will see results.
Social Media is one of the best ways to build a personal brand. It gives you the option of getting your message out for free in front of people every single day. We see influencers and thought leaders doing this, but even small actions can improve your standing and perception in your workplace, industry or with your target market.
You can go from invisible and non-existent in your client's world, to someone they recognise and even trust. The power of personal branding should not be dismissed.
So in order to make the most of your personal branding, you have to be on it 24/7/365. The following are three ways to build your personal brand and increase your visibility:
- Post Consistently - Just like every other business you are in, you want to post consistently. If you’re only posting once a week, then you’re missing out on opportunities to build your brand, which is unfortunate. If you want people to get used to seeing you in the same space, then you have to be there.
- Engage and Build Your Base - Just like you want people to get used to seeing you in the same space, you also want them to get used to interacting with you. This can be done through comments, likes, and shares.
- Stay Strong on Social - Just because you are posting consistently doesn’t mean that you are getting the most out of your social media accounts. You want to make sure that they are up to date, you’re following the rules, and you’re posting consistently.
Start by posting consistently and engaging with your followers. This will help you build your online presence and attract new fans who want to learn more about you. From there, it’s important to keep your social media accounts strong and up to date so that your fans are getting the most out of every post that you make.
Personal branding is something that every professional should be doing. It’s an important part of building a strong online presence and attracting new clients and customers.
There are several ways to go about building your personal brand, and in this guide, I've hopefully shown you quickly that using social media and consistency is key.